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Feature of the week

Summer reading to prepare marketers for the most profitable time of the year

It’s crunch time for marketers. After all, the start of the holiday shopping season is only a few months away. This essential reading list is filled with research and data to set you up for success.
Summer reading to prepare marketers for the most profitable time of the year

Feature of the week

Summer reading to prepare marketers for the most profitable time of the year

It’s crunch time for marketers. After all, the start of the holiday shopping season is only a few months away. This essential reading list is filled with research and data to set you up for success.

Consumer Insights

Article
Article

Flashback: The top 3 articles of June 2022

Article
Article

How Philips is building inclusivity from the inside out

Case Study
Case Study

How a full funnel marketing strategy helped Booking.com win on YouTube

Watch now

Marketing Strategies & Innovations

Global Perspective
Perspective

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

United States Perspective
Perspective

Why marketers are missing worlds of content people want — and how to change that

Global Article
Article

Accessibility: The missing key to connect with customers

Global Case Study
Case Study

How a leading cat food brand created an innovative ad campaign to help save the world’s fish

Case Study
Case Study

Audience insights and testing: How Sofacompany designed their first brand campaign

Global Video
Video

Marketing strategies to inspire viewer action in YouTube ads

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Video
Video

Ask a researcher: Here’s what people really think about online privacy

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Global Video
Video

Creating emotional connection in YouTube ads

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In-Depth Reading

Search

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

17 Articles

Digital Transformation

Embrace the latest advances in digital marketing technology, from automation and machine learning to more precise data and measurement.

23 Articles

Retail

Stay on top of the latest retail trends and insights that are helping brands improve omnichannel customer experiences.

21 Articles

YouTube

Dive into YouTube ad effectiveness research, and find out how other brands are innovating with online video marketing.

27 Articles

Tools